Cut to the front of the line
SEO for Google
and AI Search
Keep your business visible in search results, AI Overviews and AI assistants
SEARCH ENGINE OPTIMIZATION
SEO helps the people already searching for what you offer find your business, whether they search on Google or ask an AI assistant. Newer England’s SEO services cover your own pages (on-page) and your reputation across the web (off-page).
Search in the Age of AI
Google now answers many searches itself. AI Overviews put a written summary at the top of the results, and AI Mode lets people ask follow-up questions in a conversation. Outside Google, people put the same questions to answer engines like ChatGPT, Perplexity, Gemini and Microsoft Copilot.
For a business, that changes what being visible means. Rankings still matter, since these tools draw on the pages search engines find and trust. But many people now read an AI summary before they click anything, so you also want to be a source that summary cites, and to be described accurately when an AI tool mentions you.
How We Keep You Visible
- Structured data Schema markup that tells search engines and AI tools plainly who you are, what you offer and how to reach you.
- Content for people and machines Clear, well-organized pages that answer your customers’ real questions directly: easy to read, and easy for AI tools to quote accurately.
- A consistent identity The same business name, address, phone number and description on your site, your Google Business Profile, directories and social profiles, so every source agrees about who you are.
- Technical health and speed Fast pages, clean code and a site crawlers can read in full. AI answers are built from pages that search engines can reach.
- Local listings Accurate, complete listings on Google and other directories, which map results and AI assistants both draw on for local questions.
- Watching what AI says Regular checks on how ChatGPT, Perplexity, Gemini, Copilot and Google’s AI features describe your business, and fixes to the pages and listings behind anything they get wrong.
Newer England has nearly two decades of search experience, and search has changed many times in that span. We keep up with each change to Google and to the AI tools, and adjust our clients’ sites so their customers can keep finding them.
On-Page SEO
On-page SEO covers everything on your own site that search engines and AI tools read: content, structure, metadata, schema and speed. It is the foundation of any search work.
Site
Audit
Check your site’s speed, structure, schema and errors, and find what holds it back in search.
Keyword Audit
Find the keywords worth targeting, based on search volume, competition and what your customers actually type.
Content Strategy
Plan pages that answer your customers’ questions clearly, for readers, search engines and AI tools.
Keyword Ranking
Track where your pages rank for the keywords that matter, and adjust as rankings change.
Off-Page SEO
Off-page SEO builds your site’s reputation elsewhere on the web, through links, mentions and local listings. Search engines and AI tools use these signals to judge which sources to trust.
Link Building
Earn relevant, high-quality links to your site from other websites.
Guest Posts
Build authority with guest articles on respected websites in your industry.
Outreach
Engage influencers, bloggers, and other key players in your niche.
Press Releases
Share newsworthy announcements with the press and the sites that cover your industry.
Local SEO
Show up in local search results and map listings for customers near you.
And more: Benefit from our full spread of on- and off-page SEO tactics tailored to your business goals.
Find Out Where SEO Can Help
Tell us about your site and your competitors. We’ll look at how you show up in search results and AI answers today, and where SEO can make the biggest difference. Book a free consultation.